BuyNatural had the opportunity to meet with Lee, the founder of Supercharged Food, where she gave us a glimpse into what it’s like to launch a brand and the journey she has experienced with growing Supercharged Food.
Tell us a little bit about your brand(s)?
I started Supercharged Food as a healthy food blog 12 years ago. It was a way to share my recipes and connect with people who were going through similar autoimmune conditions. I loved to share all my discoveries of healing ingredients and natural remedies.
Helping people through nutrition is my primary goal for Supercharged Food. It always will be. This is a heart-centred, personal project. We’re not a big corporate or faceless organisation. We’re a small, Australian, women-led company and very proud of the fact that the products we produce are handpicked, scrutinised and made with sustainability, the planet and our loyal customers in mind.SSS
Fast forward to 2022, and I have nine bestselling cookbooks under my belt. Two of them are focussed on gut health. I also spent 6 years studying to become a fully qualified Clinical Nutritionist. Alongside being a single mum. Phew! It has been a wonderful experience.
I developed a range of natural gut health products ten years ago under the brand Love Your Gut. It began with our best-selling diatomaceous earth powder and capsules, then our amazing Fulvic Humic Concentrate drops. We’ve recently launched a cutting edge prebiotic, probiotic, digestive enzyme and dietary fibre formula called Love Your Gut Synbiotic.
We now have an extensive and ever-growing range of 20 gut health products.
What motivated you to get into the gut health space?
I found from personal experience that when I gave my gut some love and attention, it paid me back by alleviating my health conditions and bothersome symptoms. It also repays in so many other ways: weight control, energy, alertness, regularity…the list goes on.
As a Clinical Nutritionist, gut health has always fascinated me. It is just so simple for my clients to understand the basics. All nutrition and hydration goes through the digestive system to be processed and assimilated into our organs and through the body. A clean, toned and effective gut is the starting point for health and wellness.
What has your brand journey been like so far?
Can I give you a list of thoughts that spring to mind?
Fulfilling, fun, learning, meeting people, creative, informative, research, study, helping, grateful.
Mostly grateful.
The Supercharged Food and Love Your Gut journey has helped me, my clients and the people who love the products. For that, I’m eternally grateful.
What’s been the biggest learning curve on your brand(s) journey?
Learning from experience. Everything comes from my research and study as a Clinical Nutritionist and from my clients’ feedback and success. That’s where each of the products I develop starts from. Real people and real research.
What do you see the pinnacle goal to be for your brand(s)?
I really didn’t set out to scale any business or brand mountains. I just had some good products and information I wanted to share.
It’s been a natural progression, and people have found Supercharged Food because we keep it real. And the products speak for themselves.
So the pinnacle is reaching and helping more people through nutrition and gut health.
What have been the main highlights since founding your brand(s)?
- Typing in my first words as the Supercharged Food blog. I never guessed what would follow.
- My first book – Supercharged Food. It went so well; number one worldwide, and the publisher wanted eight more!
- Becoming a Clinical Nutritionist. So much fun! So much study! haha
- Focusing on gut health. It never ceases to amaze me.
- Launching and bringing out new Love Your Gut products. People just love them, and that makes my heart sing.
- Working with the Buy Natural team, of course!
- Typing in my first words as the Supercharged Food blog. I never guessed what would follow.
- My first book – Supercharged Food. It went so well; number one worldwide, and the publisher wanted eight more!
- Becoming a Clinical Nutritionist. So much fun! So much study! haha
- Focusing on gut health. It never ceases to amaze me.
- Launching and bringing out new Love Your Gut products. People just love them, and that makes my heart sing.
- Working with the Buy Natural team, of course!
What’s your favourite product you sell online now?
I shall not pick a favourite child! Haha
- Love Your Gut Powder is the original. My first. Every year more people find it and find success with it.
- The new Love Your Gut Synbiotic. 19 months in formulation. I love this product.
- Fulvic Humic Concentrate. It’s helped so many people.
- The negative ion candle. It’s a world first. I’m chuffed about that.
